SITUATION
T-Mobile swept OpenSignal’s rankings across the board and wanted people to know about it. After we refined their look and feel, they also wanted to highlight their business travel benefits.

SOLUTION
Advertise where the audience is: first by promoting “America’s best unlimited network for business” in “America’s best business magazine” (Inc.), then by targeting business travelers at 30,000 feet via in-flight magazines from Alaska Airlines, American Way and United Hemispheres.