DOW INC.
web stories
SITUATION
Dow shot several brand films about their sustainable innovations they wanted people to watch. They also had a new podcast that needed listeners.
SOLUTION
Create similarly structured shortform videos for each brand film that lead with compelling questions. Conclude with common theme of “Sustainable innovations in product manufacturing”. Post across Google, Instagram and Snapchat.
Videos averaged ~11% CTR, brand film viewership and podcast streams increased across the board.
SITUATION
Clients wanted to engage audience to learn about Dow’s various corporate initiatives, sustainability commitments and deep history in Michigan.
SOLUTION
Create engaging modular emails driving to branded content including videos, case studies, biographies, historical stories and more.
WEBSITE
SITUATION
Clients asked us to redesign and rewrite their corporate website, adding numerous net-new pages and sections.
SOLUTION
Deep dive into countless articles, links, and notes from clients to be sufficiently informed to write materials science content from the ground up.
