XFINITY DIRECT MAIL
neil patrick
Harris LP
SITUATION
When NPH became Xfinity’s spokesperson, clients asked us to leverage the photo shoot he did to sell Triple Plays in people’s mailboxes.
SOLUTION
Create letter packages that playfully riff on his celebrity and connect his cred as an entertainer to Xfinity.
MINIONS mailer
SITUATION
Comcast wanted us to leverage characters from Despicable Me 2 for direct mail selling their Xfinity X1 Triple Play.
SOLUTION
Create a must-open self-mailer that leans into the comically mischievous tone of the movies.