SITUATION
To launch the Internet Essentials program, Comcast partnered with former NFL head coach Tony Dungy. Their goal was to bridge the digital divide so every kid can get online at home. Our goal was to get families to sign up.

SOLUTION
Highlight how home Internet access is crucial. The spot got a significant response—within 2 years of launching, more than 220,000 families had enrolled nationwide, giving about 900,000 low-income Americans broadband access in their homes.