“TOTALLY CLUB MED” DRTV

SITUATION
The pioneer of the all-inclusive holiday wanted to promote its revamped resorts in the Caribbean with its two main audiences: families and childfree adults.

SOLUTION
Create one spot for each audience highlighting the unique experiences and feelings Club Med gives you to escape the ordinary. The best part? Both spots got a great response—and I got two all-inclusive trips to two different Club Meds.