AT&T
DSL RADIO
SITUATION
DSL was the best in high-speed Internet and clients wanted people to know theirs was the best.
SOLUTION
Playfully demonstrate how AT&T DSL is so fast, people are not going to believe what you can do.
AT&T
OGO Self-Mailer + Postcards
SITUATION
Many parents were reluctant to give their teen a cell phone. Few knew AT&T had launched Ogo: the data-only mobile messaging device designed for peace of mind.
SOLUTION
Create a piece that attracts kids’ eyeballs and piques their interest, while reassuring parents wary of giving their kids a phone but wanting to give them a way to stay in touch.
